When you walk into a store or boutique what is the first thing you notice? Is it the lame music mix they are playing, the perfectly folded and stacked jeans, or is it the annoying sales girl coming your way? I for one seem to be taken by the physical environment. It has become more of a trend since Anthropologie has other retailers have invested in interesting and dynamic installations..art. Not only, does one buy clothes but you go to experience the latest creation. These are two that caught my eye.
A unique color story is key to a show stopping store installation. Here the Ronan and Erwan Bouroullec show us how it’s done.
Then we find an artist, Dominic Wilcox commissioned to do a store feature and decides to make every eye stare at his work rather than what is selling on the floor.