H&M is proud to announce a spring designer collaboration with the Italian brand Marni. Famed for its original prints and inventive spirit, Marni is one of fashion’s most-loved labels, and its founder and creative director, Consuelo Castiglioni, has created a spring collection for H&M for both women and men that captures the essence of Marni. Available from March 8, 2012 in over 250 stores worldwide and online, the collection features both clothing and accessories, all at H&M’s prices, allowing everyone the chance to enter Marni’s world.
I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colors, mixing modern tribal with Bauhaus graphic and adding sporty utilitarian elements, says Consuelo Castiglioni. Founder and Creative Director.
I believe saying this might just be blasphemy to some in the fashion world but I felt the H&M collaboration with Versace was… “yawn.” I guess you have to really love Versace to look past the camel toe polyester florescent pants and dominatrex leather. However when we got the press release this morning about Marni and H&M, my mind swooned. I left my desk and went to the closet to find my favorite Marni pieces. Consuelo Castiglioni is a designer that rarely reads the fashion pulse. Her looks are often tangents in the opposite direction. Broken silhouettes with material experimentation are at the forefront of Marni’s collections. I still remember trying to decided between two of her shoes to buy..” Yellow wedge or green wedge?” The agony that I couldn’t spring for both. Marni-heads rejoice your hands will grasp her line for H&M this spring! From the preview in the video below we anticipate lines around the block and international sell out! Home run H&M.
P.s. Consuelo any chance you have the Green acrylic wedge from 2004, I still love the Yellow?
Information about Marni: www.marni.com
More information about H&M: www.hm.com.